Featured Client: ZipCar

In the Summer of 2016, we were asked by ZipCar to create imagery of millenial-aged Portlander's enjoying the city while utilizing ZipCar's service to rent a car and get them around town on their adventures.  

Initial Project Planning:


ZipCar's entry in to the Portland advertising market required us to target millenial-aged Portlander's enjoying themselves around the city. We crafted a story using visual imagery that helped make ZipCar feel like an attractive, affordable, and sexy alternative to owning a car in a city with ever-growing traffic. Portland, a mecca for young people looking to build their reputation and business, is the perfect place to build this story - and that's exactly what we did. Here are some of the images we created for the company. 


Behind the Scenes of FX Australia


In order to acquaint new customers with FX Australia and boost sales and production of services, TalleyCo produced visual imagery detailing behind the scenes, every-day life at the FX Australia factory. By putting a face to the name, we helped new customers feel an emotional connection to the hardworking, dedicated people that they do business with, both for old customers and new customers alike. 


Product Photography for Advertising


In this phase of the project, TalleyCo produced imagery for the advertisement of FX Australia's newest, industry-shaking plaster product: FX No Tape, a joint compound designed to be used without tape in the construction process, allowing quicker turn-around on large and small scale building projects worldwide. Imagery slated for use in social advertising campaigns, website, and Indiegogo fundraiser.


Commercial Videos


For the videography phase of this project, TalleyCo created two streamlined, story-based videos to advertise FX Australia's products and services. By getting within the mind of the ideal customer FX wanted to target, we created video to help sell the product to those customers. 


Project Stats:


Location for content creation: Redfern, Sydney, and Melbourne: Australia.
Logistical operations and post-processing:
Portland, U.S.A. 
Total project budget: $13,500 AUD
Project completion time: 45 days
Created imagery: 3,000+ images
Selected and delivered imagery: 100+ images
Videos created: 2 commercial videos